I just received an e-mail newsletter pointing to a blog about information has high interest for me, and I’m likely to refer this information to clients, colleagues and others.
The problem?
Part of the blog shows up in teeny-tiny type. REALLY teeny-tiny type. Even with the full page option, plus the option to bump up the type size to 150 percent – two additional key strokes that add to the inconvenience – the type was still small for my middle-aged eyes.
Your promotional materials should be easy to read. That includes type size as well as other details, such as short paragraphs. With online marketing, we are marketing to people who spend a good amount of time online and need reader friendly materials. Remember, your readers may have vision problems, color blindness or easily distracted.
The problem?
Part of the blog shows up in teeny-tiny type. REALLY teeny-tiny type. Even with the full page option, plus the option to bump up the type size to 150 percent – two additional key strokes that add to the inconvenience – the type was still small for my middle-aged eyes.
Your promotional materials should be easy to read. That includes type size as well as other details, such as short paragraphs. With online marketing, we are marketing to people who spend a good amount of time online and need reader friendly materials. Remember, your readers may have vision problems, color blindness or easily distracted.
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