Wednesday, October 28, 2009

More on the basics of social media marketing

A standing room only crowd of business people, representatives of non-profit organizations and others showed on Wednesday for the second installment of the Small Business Development Center’s program on social media marketing titled “Getting It Set Up – the Nuts and Bolts of Social Media Networking.”

Social networking sites increasingly being utilized as an inexpensive marketing tool by small and large businesses. The Chicago Tribune just reported how diverse businesses like cupcake bakeries, jewelers and others are developing this trend.

Wednesday’s tips, which especially focused on Facebook, included:
  • Your personal Facebook page allows you to make a business page as well.
  • Determine how your Facebook page, whether personal or business, fits into your overall business plan.
  • Decide how you will attract your niche market to your business page.
  • Create a name for your business page; the direct name of your business is best rather than being cutesy.
  • Have a logo or picture ready to upload that represents your business.
  • Use your current contact information.
  • Build up the page until you are ready to go “live” online.
  • Identify group pages -- different from personal pages -- that you can join to post and spread the word about your business.
See presenter Raymond Wiggins' snazzy presentation here. Final SBDC class  at the University of Wisconsin-Parkside info here.

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